1. As a Co-op, this is what REI should be standing for. Years ago you re-branded going from 'REI' to explicitly adding the words 'Co-op' to the brand name. Live up to that. 2. As a long time member I feel the quality of employees has gone down hill. I use to turn to REI employees for advice. Now I feel most of the time I know more than they do about the products. Some of that might be because the long term employees who do really know their stuff are leaving for better paying work.