Apple: Observe MLK Day

I’m a huge fan of Apple products. Growing up, I didn't have access to technology at home but the first computer I ever used was an Apple computer at school. When I was finally able to purchase my first personal computer, I chose Apple not just for its intuitive design features but also because I believed that the brand represented values that I also hold-- values like innovation, individuality, and-- what I've always found singular and inspiring in a tech company-- humanity. For me, Apple has always represented a brand that puts people first. It's why I have always chosen Apple at home and why I am proud to use the company’s technology to advocate for civil rights every day at work. That’s also why I was disappointed to learn that the company does not extend these same principles to their employees and chooses not to provide Martin Luther King Jr. Day as a paid holiday for its employees.

Despite its incredible reputation for innovation -- and despite using MLK’s image in its advertising -- Apple does not appear to “think different” when it comes to honoring Dr. King’s legacy. Many top Silicon Valley tech companies including Facebook, Google, Twitter, Yahoo, Ebay, Glassdoor, HP, LinkedIn, Square, and Uber observe this important federal holiday according to reports, but not Apple. In fact, a Bloomberg survey found that 37% of all US employers plan to observe MLK Day as a paid day off in 2015 -- the highest percentage yet.

Apple has reportedly agreed to offer a donation of $50 to charity for each hour an employee volunteers for MLK Day of Service, but the company can and should do more by providing a day off for employees so that even more can fully participate and give back to their communities. As Coretta Scott King wrote, “Martin Luther King, Jr. Day is not only for celebration and remembrance, education and tribute, but above all a day of service. It is a day of volunteering to… [build] the beloved community of his dream.”

While Apple has generous vacation policies in many ways, as a leader in this area, Apple can surely participate in this important historic holiday as well.

By joining other companies in observing MLK Day, Apple will demonstrate its commitment to a diverse staff and customer base and to the achievements of the civil rights movement. Please join me in asking Apple to “think different” on its stance on this policy and provide employees with a paid day off to observe MLK Day.