To: Uber & Lyft
Napa Valley Rideshare
Modify the rideshare business model to accomodate both riders and drivers more effectively in the wine tasting regions of Napa & Sonoma Counties, California.
Why is this important?
Rideshare business in the city areas of San Francisco is pretty constant - there are PLENTY of riders and drivers to keep business flowing smoothly.
In the Napa & Sonoma Valleys, riders are farther away and drivers are not as plentiful. It is not uncommon to be asked to drive for 20 to 30 minutes to pick up a customer, who then requests a 3 minute drive......profit for drivers is next to nothing on trips like these.
Customers ask drivers to wait for them at wineries in remote locations. After Uber 25% is deducted, drivers make $9.90 an hour while waiting - not a profitable choice.
Many customers ask if they can hire me for the day to drive them from winery to winery - I believe there is a market in Napa for this sort of rideshare option.
In addition, I get many requests to drive from Napa to the airports. It is a 75 mile drive from Calistoga to SFO - which is a respectable fare. BUT, I still have a 75 mile drive to get back home, plus the cost of gas, bridge tolls and the hour and a half of driving with an empty car. So the bottom line is that the original respectable fare is greatly diluted......